Socialization Agency
The counselors played a vital role in the preparation to fit into college. The mentioned socialization agency influenced the understanding of and aspiration for university, college-related decisions, academic development, and parents’ support for the desires of the student to join the institution (Lee & Zalkalne, 2018). At the same time, the media, primarily the internet, was crucial in this process due to the incredible amount of information available. It was possible to traverse several kinds of media, including articles on news websites since it was easier to access the data. The new digital forms of media have transformed how people consume and access media content (Lule, 2014). Through media literacy, it was possible to detect propaganda and bias and determine their reasons (Wagner, n.d). Instead of only taking the place of old media, the new sets of media embolden participatory content migration and news intake.
The media portrayal of college students, particularly movies and television, tends to give abstract ideas to the learners. The college females are present in the scenes for only a few reasons, generally sex-related: to be a prize to be won, an object of lust, and to propel the storyline of a man (Tan, Jocz, & Zhai, 2017). Television and movies also depict college as primarily for white people who get drunk and party practically all the time without suffering long-term consequences. The portrayal of Asian or African American characters in the institutions is one support character at best and is often reduced to caricatures at worst. The mentioned portrayals perpetuate various stereotypes. As an illustration, movies such as Mickey Rooney reinforced Americans’ perceptions regarding ethnic capabilities and predisposition, while actors such as Scarlett Johansson and Jake Gyllenhaal have come to depict dynamics of femininity and masculinity that have been embraced into mainstream culture (Lule, 2014). Hence, the media propels messages that underpin cultural values.
The media might shape the perceptions of college life by utilizing the agenda-setting theory. The model highlights that mass media define the issue that concerns the community instead of the public’s outlook (Calo, 2017). Under this principle, the problem that gains the most attention from the media, in this case, college life, becomes the topic that the public demands action on, debates, and discusses (Lule, 2014). The point is that the media is in a position to determine the stories and issues the public perceives. The subject in question has become marginalized in people’s minds because the media has failed to address it.
References
Calo, J. (2017, February 6). Media Impact [Video file] Retrieved from https://www.youtube.com/watch?v=mNNAKQqEA7g&feature=emb_title
Lule, J. (2014). Understanding media and culture: An introduction to mass communication, v. 1.0. Flat World Knowledge and licensed as CC-BY-NC-SA, 514–515.
Lee, C. C., & Zalkalne, E. (2018). The counselor culturally of social as justice competent agent. Multicultural Issues in Counseling: New Approaches to Diversity, 273.
Tan, A. L., Jocz, J. A., & Zhai, J. (2017). Spiderman and science: How students’ perceptions of scientists are shaped by popular media. Public Understanding of Science, 26(5), 520-530.
Wagner, S. (n.d.). What is media literacy? [Video file]. Retrieved from https://vimeo.com/95563998
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