Domino’s Pizza Australia – Recommendation to Improve Operation Management

Domino's Pizza Operation Management Improvement Prompt

Make recommendations for the company (discussion on key system and process design elements and the relationship between operations management and productivity). The popularity of fast food has increased. Many people do not have time to prepare meals at home. Therefore, they prefer to buy ready meals, especially pizzas, which are tasty, cheap and filling. Domino’s Pizza is a multinational restaurant chain, and one of the franchise branches is in Australia. Despite numerous satisfied clients, Domino’s has much work on different issues, such as adding new options and preparing healthier foods. Firstly, many customers are unsatisfied with the narrow range of side dishes (Deivanai 2013). Domino’s Pizza Australia offers chicken and savory sides to its clients, although there are no salads on the menu, which is a big fault requiring an immediate solution. Moreover, various soups, sandwiches, and fries should be added to engage new clients who are seeking healthier food. People would like to choose from a wider range of dishes; hence, there is a lot of work to be done to improve the menu. If more options are available, more people come to the restaurants. Secondly, there is a trend to eat nourishing meals in Australia and worldwide. Customers do not believe fast food can be healthy (Deivanai 2013). It is high time to change this bias. For example, adding more vegetables to the pizzas is the easiest way to do it. People, who want to be healthy, would recognize it and eat the pizzas more often. Moreover, it is a good idea to prepare foods that are low in calories, fat, sugar, and salt. Customers should be informed about the amount of each substance in the pizzas to choose the best option. In conclusion, Domino’s Pizza Australia should prepare healthier foods and add new side dishes to attract more clients. Many actions must be taken, and hard work will lead to success. Operation system is the term referred to the creation of value by the transformation of input into output. Input includes people, technology, equipment, material, information, and capital which is transformed into an output like goods and services. Dominos enterprise is known for its effective and quick service of pizza and other fast food delivery. Different techniques and designs are used to make the product more attractive and creative; for instance, Domino uses packaging design by delivering pizza in a red and blue box representing their company’s logo which attracts more customers to consume their product. Preparation of pizza and delivery to the customer is an output for an enterprise that is transformed by various inputs, including people like staff preparing pizza, managers taking orders and delivery drivers delivering it to the customer, technologies like delivery vehicles and DOM pizza checker, equipment like ovens and warmers, information like sales figure and customer feedback. Operation management could be referred to as the process in which resources are converted into finished products. Efficient and effective productivity management is why operation management is significant for managers and organizations. Productivity can be achieved through operation variables and people. Dominos enterprise has dealt with the problem of multiple customer complaints for late deliveries and low standard of pizza by introducing the technologies like an online tracker on their delivery vehicles and DOM pizza checker in their stores around the geographical areas where they are doing business which increased their productivity and customer satisfaction. There are numerous sources behind these techniques of productivity introduced by Dominos. Managers of the enterprise are the primary source of positive productivity. After the increasing number of complaints related to late deliveries and low-standard pizza, management started planning for the long-term future, improving product quality and integrating people through human resource development, research and development, and digital innovation. Human resource development included training existing staff to use new technology like delivery tracker and DOM pizza checker.